We have marketing solutions for every stage of the customer journey.
Research, Strategy, Analytics, Media Buying for television, radio and outdoor, Web Design, Web Content, Mobile Campaigns, App Development, Google AdWords, Programmatic Buying, Search Engine Optimization (SEO), Facebook Ad Buying, Social Media Management, Blog Writing, Reputation Management, Content Marketing, Native Advertising, Design, Commercial Production, Radio Production, Event Management and Collateral Development
Creativity is only the starting point. Strategic campaigns require a structured, repeatable process that can be measured and optimized. What we offer is not a silver bullet. It’s a journey. A journey we’ve taken thousands of times. It’s a success engine that has delivered our clients consistent results
“If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it.”*
Without doing the proper research and planning, measuring your marketing’s effectiveness simply comes down to how you think or feel it’s doing. To the contrary, pointing to insights and data builds trust with stakeholders. Research is the cornerstone of an effective campaign. Planning is the infrastructure.
Our strategic plans are based on current market conditions, how your competition is reacting to the marketplace and an evaluation of your current assets. It gives you the lay of the land. This typically includes competitive spending reports and a baseline survey of the market. It all comes down to identifying challenges and opportunities, so that we can develop marketing solutions to address each one of them.
We provide monthly reporting for ongoing campaigns and quarterly reporting to review strategic benchmarks. But our reports are far more than just numbers. They include insights. They include actionable plans—what the data is telling us and what we should be doing about it. By constantly measuring and optimizing our strategies we have been able to deliver significant and rapid growth for our clients. We all like making decisions with our gut. But advertising is a data-driven industry. And the best-informed gut wins.
*Dr. H. James Harrington
You need to be visible when and where your customers are looking for your products or services. For that reason, showing up in search results has never been more important or more complicated.
As Google continues to evolve its algorithm for determining who gets seen and who does not, we have proven strategies to get you noticed in relevant search results. No shortcuts. We only use tried and true methods of moving your brand to the top of the listings. We have some of the most advanced tools to constantly measure and optimize your campaigns, surfacing where opportunity lies or challenges hide.
What this means to you is that when someone pulls out his or her phone, you’re there. When someone searches on a desktop computer, you’re there too. Now you’re part of the conversation. So you can relax and do what you do best, while we make it easy for people to find you. Or steal customers away from your competition as they’re ready to make a buying decision.
AdWords and other pay-per-click campaigns are some of the most cost-effective ways to bring leads that are ready to buy straight to your website or landing page. Our system of search engine optimization provides organic leads that will draw people to your website now and into the future. Either way you’re highly visible for the words, phrases and terms that are most profitable for you.
But sometimes your online marketing needs to reach beyond search results. We build complete online marketing funnels. Through our programmatic buying and experience with developing successful mobile ads, display ads, page take-overs and retargeting campaigns, we can drive strong leads to your website.
But sending people to a poor experience on your website is literally throwing good money away. A contemporary website should be mobile ready, and should be able to measure how effective your campaigns are producing leads. Does your website need a tune-up or should we tear it down to the studs? Visitors are judging you by how great (or terrible) your website experience is for them.
Advertising has become a lot more complicated. Many people go to great lengths to avoid any type of advertising. Content Marketing works because it’s not an advertisement. It’s the anti-ad. Effective Content Marketing resonates, entertains, informs and delights your potential customers. It’s not a thinly veiled marketing pitch, like an advertorial. It delivers value to potential customers. In exchange they give you the attention they don’t give to an advertisement. We get more time with potential customers and deeper engagement.
As digital marketing exploded in 2012, we pioneered some of the earliest Content Marketing in the Northwest with our partners at KOMO, KING, KIRO and later the Seattle Times. All of which are now using our model for success. Through our team of strategists, writers, editors, video editors and designers we are able to create compelling stories that have delivered an astounding number of leads for our clients.
But Content Marketing provides more than just leads. It improves your website’s SEO by providing authority links and relevant material, loaded with keywords. As a component of your overall marketing strategy, Content Marketing improves your broad awareness online and bolsters the middle of the marketing funnel by positioning you as a subject matter expert.
If you’re dealing with an audience that is difficult to reach, Content Marketing might be the perfect solution. Are you trying to create an email list of subscribers that you can develop an ongoing relationship with? Earn their trust by delivering value to them with a Content Marketing campaign.
With a strategic presence in the most effective channels, social media can be used to influence buying decisions at any point in the customer journey. But the fastest way to fail is by failing to plan. And social media moves pretty fast. So it’s vital to identify the goals of each channel and develop an overarching plan with measurable key performance indicators.
Social media is an exceptional branding tool when wielded by an experienced hand, and an opportunity to fail in the hands of the unprepared. It can be used to turn fans into evangelists, sharing and engaging with your content. It can be used to reach out to influencers (taste-makers) who might mention your brand, an implied endorsement. It can be used for reputation monitoring and customer service issues. It can be used to target niche audiences efficiently. It can be used to engage, inform and broaden awareness. It can be used to position you as a subject matter expert. Let’s talk it out and decide which objectives are right for your brand.
Consider the amount of time your customers spend on their phone with YouTube, Facebook and other social media channels. Many channels don’t make sense. Others are no-brainers. When potential customers are considering your brand but your social media presence is weak, it’s an opportunity for your competition to capture that customer. And that’s why we make sure your content is visible through paid placement, organic best practices and strategic planning. Social media is one of the most effective ways to influence a consumer’s opinion of your brand. If you’re there. And if you’re prepared.